Concept Screening and Prioritisation

Cousins Davis brand development agency delight in providing, through quantitative research, precise analysis without any vagueness that you may have already encountered. We have helped so many businesses to become completely clear about their consumers so that they are able to understand and even predict their behaviour. This is done by employing a number of different market research methods to gather data for further analysis. Cousins Davis brand development agency can show you how to do this in various different ways, till you work out which one works best for you and your consumers. Sometimes you need some help engaging a wider audience. One of the ways we can help you to use is concept screening and prioritisation.

Concept Screening and Prioritisation Process Concept Screening And Prioritisation

Concept screening and prioritisation is the process of using quantitative research methods to evaluate consumer response to a product or product idea before the product is introduced to the market. This helps because by screening the product first you can not only see what your consumer reaction to the product will be, but you can also see what the market’s reaction will be – generating two responses from one quantitative research method. At Cousins Davis brand development agency we can show you all of the benefits of using concept screening and prioritisation for you, your business and your consumers so you have all of the information you need to decide if you are going to use this quantitative research method. If you need to understand the behaviour of your consumers more but aren’t sure on the best way to do it to suit your business then look no further. Cousins Davis brand development agency can help you to use the best quantitative research methods for you and your business because at the end of the day you need the best to be able to create a high quality brand and business.
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD


email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients