Customer Satisfaction

Cousins Davis Brand Development Agency is here to help show you the best market research methods to grow your business and your brand in the best way possible. When it comes to quantitative research methods most people can’t name one and don’t know how much their brand could gain from using them. Once you figure out which method will work best for you can learn so much about your consumers that will help you out massively. The term customer satisfaction is frequently used in marketing and quantitative research. It measures how products and services supplied by a brand or business meet or surpass the customer’s expectations. The term customer satisfaction is normally defined as the percentage of all customers whose reported experience with a brand or its products, along with its services exceeds the specified satisfaction goals.

Importance of Customer Satisfaction

Customer satisfaction is one of the best quantitative research methods because it is seen as a key performance indicator within business and is normally included as part of a balanced scorecard. When you have a competitive marketplace where businesses and brands are competing for customers, customer satisfaction is most definitely a key differentiator and has ever more increasingly become a key element of every businesses strategy. Cousins Davis brand development agency know how important customer satisfaction is because we ourselves need to make sure our customer satisfaction rate is extremely high just like the businesses we endeavour to help. When you have a brand and business that you want to take to new levels of success, customers are the key to that success for you. You need to keep your customers happy because they are the key to everything you do – if they’re happy, your business is happy. Cousins Davis brand development agency have spent many years showing businesses which quantitative research methods will be the best for their brand and we know we can help all of your needs also.
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD


email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients