NPD Development

Cousins Davis Brand Development Agency is here to help show you how qualitative research methods will help grow your business and your brand in the best way possible. When it comes to qualitative research methods most people can’t name one and don’t know how much their brand could gain from using them. Once you figure out which method will work best for you can learn so much about your consumers that will help you out massively. New Product development (NPD) is the complete process of bringing a new product to the market. There are two parallel paths that are involved in the NPD process. One involves the idea generation along with the product design and the detail engineering. The second involves market research and marketing analysis. Companies typically see NPD as the first stage of market research in generating and commercialising new product within the overall strategic process of product life cycle management used to maintain or grow their market share in a brand. The advisers we have here at Cousins Davis brand development agency can show you how NPD could be the way forward for you in terms of determining more about your consumers so to help your brand in the best way possible.

 Understanding New Product Development

New Product development is an essential part of the entire qualitative research process and it can be done in conjunction with other methods to help your brand even further. The best thing that you can do for your business and brand is to make sure that you know your consumers fully so you can cater for them in the best way possible. Cousins Davis brand development agency have been helping our customers develop a brand that compliments their business and their consumers in every way for many years now so we know we are the best candidates to help you.
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD


email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients