Packaging Design Testing

Cousins Davis Brand Development Agency are here to help you make sure that your brand develops to be the best it can be. One of the best ways for you to do this is to use quantitative research so that you can find out more about your consumers and their likes or dislikes what makes them want to buy products?  advertising? or is the something about a brand in general.

Why Packaging Design Testing?

A really popular quantitative research method that brands and businesses like to use is packaging design testing. Packaging design testing involves the measurement of characteristics or properties that are involved with the packaging of a product or brand. This normally includes looking at the materials or packaging components along with the primary packages, shipping containers and unit loads as well as all of the associated processes. It is a very complex process when it comes to packaging design testing – so you know it is a very thorough quantitative research method. Testing measures all of the effects and interactions of each level of the packaging, the package contents, any external forces and the end-use. At Cousins Davis brand development agency we know that all of this can seem a little bit overwhelming when all you want to do is to get to know your consumers – but trust us, if you want your brand to do well you need to go to these lengths to make sure you know all there is to know about your consumers. Basically, packaging design testing is just a market research way of finding out how your customers react to how your product is packaged, whether they like the design of the packaging and how effective it is in making your consumers want to buy your products. Cousins Davis brand development agency is here to help you and show you the best qualitative research methods to help your brand and business grow.
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD


email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

Follow Us On Twitter

Some of our Clients

Some of our Clients