Monthly Archives: November 2014
Video and audio will be used in many focus groups to later assist the market research team in the analytical processes that will follow. With the help of transcribed notes and the videos any client that was not present on … Continue reading
Focus groups are organised and led by a market research professional which is totally different from a professional interviewer. The role of the focus group mediator can be complex.
Groups of 10 to 12 should be maximum if you are to give each member a real chance to contribute. Ideally the groups should number between six to eight respondents, but there are no set rules on this. Market researchers … Continue reading
Like other forms of qualitative research, focus groups also have their strengths and weaknesses. Topic areas and situations can sometimes make them unsuitable, so they have to be dealt with in a different manner. Problems with disclosure, culture and topics … Continue reading
Exploration of behaviours and processes and the identification of attitudes that will produce qualitative research results is obtained through focus groups. The well-known format of Who? What? Where? When? and How? Question structure has not changed in decades simply because … Continue reading