Advertising Testing

Cousins Davis Brand Development Agency is here to help show you the best quantitative research methods to grow your business and your brand in the best way possible. Cousins Davis a leading brand development agency can demonstrate this in various different ways, till you have assessed which one works best for you and your consumers. A helping hand in engaging a wider audience is often required. One of the best ways for your brand could be advertising testing. The best way to describe advertising testing is this:

Quantitative Advertising Testing

Advertising Testing Advertising testing lets you develop a campaign for your brand, measure the awareness the campaign receives and then track how effective the campaign is over time. Doing this, successful advertising effectiveness research can help you and your business to sell more of your products and services. The way ad testing would help you is pretty simple. By researching and trying your ad campaign before you use it, it would see if it attracted your consumers to your brand and your business in the right way, plus you can make sure that all of your advertising has in it the things that will make your consumers want what you offer. In general it is a pretty simple answer really although it will take time to research what catches your consumer’s eye, what keeps them interested and what makes them buy. At Cousins Davis brand development agency we will by your side every step of the way so that you can make sure ad testing is working for you in the way you want it to. The best thing that you can do for your business and brand is to make sure that you know your consumers requirements so you can cater for them in the best way possible. Knowing how to best provide what your customers want is difficult at the best of time but if your business is to have a future it is necessary. Cousins Davis brand development agency can help you to use the best quantitative research methods for you and your business because at the end of the day you need the best to be able to create a high quality brand and business.
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients