Brand Positioning

Qualitative research sometimes strikes fear into people just by saying the two words. But in reality it’s nothing to fear but something that should be learnt about a lot more because it could really help your brand and business for the better. Through qualitative research businesses can use different techniques like focus groups, interviews and much more to find out a lot of information about what their consumers likes and dislikes are, in turn helping you make your brand one of their likes. Cousins Davis brand development agency can show you how to do this in various different ways, till you work out which one works best for you and your consumers. The two market research terms – positioning and propositions – are sometimes confused with one another because many values and terms have both some positioning and some propositional aspects. A positioning describes how a brand is different in the market.

What is Brand Positioning

Brand positioning is a way to describe how your brand is completely different from its competitors and where, as well as how, it sits in its particular market. These differences along may be real ones but not have the qualities that can motivate your consumers to buy your brand. They would still however, give your brand a ‘positioning’ in the market as a whole. Cousins Davis brand development agency will help you to make sure that your brand is positioned in the best possible place in the market by helping you with all aspects of your qualitative research. At Cousin Davis brand development agency we know that this can all be overwhelming but we can direct you step by step so you know you’re doing what is right for your brand. Cousin Davis brand development agency can help show you how qualitative research methods like shopper intercepts can help you raise the profile of your brand to give consumers what they want.
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

Follow Us On Twitter

Some of our Clients

Some of our Clients