Brand Propositions

Cousins Davis Brand Development Agency is here to help show you the best qualitative research methods to grow your business and your brand in the best way possible. We have helped so many businesses to be completely clear about each and every one of their consumers so that they are able to understand and even predict their behaviour. Cousins Davis brand development agency can show you how to market research methods in various different ways, till you work out which one works best for you and your consumers.

Effective Brand Propositions

Brand propositions have a core component and that is the development of a brand statement. Cousin Davis brand development agency can help you the whole way with your brand propositions and will be there as long as you need us. Brand Proposition and brand statement are often referred to as one another. A brand proposition should clearly identify the benefits that a consumer needs from your brand. While a brand proposition is often solely focused on the benefits that a brand offers, a good brand proposition should also include your unique selling proposition – which includes benefits that no other brand can provide. The advisers we have here at Cousins Davis brand development agency can show you how brand propositions are definitely the way forward for you in terms of making sure that you give your consumer all that they need from your brand and business. The best thing that you can do for your business and brand is to make sure that you know your consumers fully so you can cater for them in the best way possible. Cousins Davis brand development agency have been helping our customers develop a brand that compliments their business and their consumers in every way for many years now so we know we are the best candidates to help you.
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients