Consumer SegmentationCousins Davis Brand Development Agency like to make sure our clients give the best image of their brand to their consumers by helping them to find out more about their consumers through quantitative research. Quantitative research sometimes strikes fear into people just by saying the two words. But in reality it’s nothing to fear but something that should be learnt about a lot more because it could really help your brand and business for the better. Through quantitative research businesses can use different techniques like focus groups, interviews and much more to find out a lot of information about what their consumers likes and dislikes are, in turn helping you make your brand one of their likes. Cousins Davis brand development agency has been involved with quantitative research for many years and has found that a good method to look into is consumer segmentation.
Market Research Consumer SegmentationConsumer segmentation is perhaps the most powerful yet most underused marketing tool available today – this is known as the ability to identify high-opportunity customer groups within your marketplace. As competition heats up, marketers must then get smarter and become more creative about whom they are targeting for new acquisition and retention programs. The use of consumer segmentation is a fundamental strategy for companies that wish to increase sales of their brand, wish to uncover new opportunities and improve their customer retention. This quantitative research method is an excellent market research method to aid you in growing your brand and make your business become something fantastic. At Cousin Davis brand development agency we know that this can all be overwhelming but we can direct you step by step so you know you’re doing what is right for your brand. Cousin Davis brand development agency can help show you how qualitative research methods like shopper intercepts can help you raise the profile of your brand to give consumers what they want.
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”