Depth Interviews

Cousins Davis Brand Development Agency is here to help show you the best qualitative research methods to grow your business and your brand in the best way possible. When it comes to qualitative research methods most people can’t name one and don’t know how much their brand could gain from using them. Once you figure out which method will work best for you can learn so much about your consumers that will help you out massively. Interviewing is a brilliant method of qualitative research that we at Cousins Davis brand development agency can help you to incorporate so that you can learn more about your consumers in a way that will benefit your brand.

Depth Interviews Really Work

In-depth interviews are slightly different to your normal interviews and survey questions because they are a lot less structured than maybe you would think. Survey interviews rigidly structure the questionnaires – all must be asked in the same order and the same way along with only pre-defined answer choices can be given. In-depth qualitative research interviews are a lot more flexible and continuous. They’re not locked in stone and most are not even prepared in advance. The advisers we have here at Cousins Davis brand development agency can show you how in-depth interviews could be the way forward for you in terms of determining more about your consumers so to help your brand in the best way possible. Interviewing is an essential part of the entire qualitative research process and it can be done in conjunction with other methods to help your brand even further. The best thing that you can do for your business and brand is to make sure that you know your consumers fully so you can cater for them in the best way possible. Cousins Davis brand development agency and market research specialists have been helping our customers develop a brand that compliments their business and their consumers in every way for many years now so we know we are the best candidates to help you.
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients