Ethnographic Research

Cousins Davis Brand Development Agency offers their clients the best qualitative research methods to grow your business and your brand effectively and efficiently. Qualitative research methods are often new to clients, and most can’t name one and don’t know how much their brand could benefit from using them. Once a client has had time to work out which method will work best for them they can learn so much about consumers that will help developing business massively. We at Cousins Davis brand development agency understand that you want to know the best ways you can help your brand to develop which is why we can show you how to use market research along side all of the most up to date qualitative research methods that are around today.

What is Ethnographic Research

Ethnographic research happens to be the systematic study of people and of cultures. This method is designed to explore the aspect where the researcher observes people from the point of view of the subject of the study. So for your brand, you would observe your consumers from their point of view therefore helping you and your brand in the process. The team of professionals here at Cousins Davis brand development agency will show you how ethnography could be the way forward for you in terms of determining more about your consumers to help you make brand growth strategies that will work for you as quickly as possible. Ethnography could be the key to helping you to grow your brand and business even further than you ever thought would be possible and Cousins Davis brand development agency are here to help you every step of the way by showing you the best qualitative research methods around today. The best thing that you can do for your business and brand is to make sure that you know your consumers fully so you can cater for them in the best way possible. Cousins Davis brand development agency have been helping our customers develop a brand that compliments their business and their consumers in every way for many years now so we know we are the best candidates to help you.
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients