Bringing Stories to LifeIn had been said that a single picture is better than a thousand words, but how much more information can you convey with moving pictures in the form of a video or informercial. There is nothing like watching and hearing your consumers talk to really bring home their experiences and their views. So we have specialised in providing concise video editing to bring stories to life. As market research experts we have found these videos to be very effective, because you can hear the intonation in peoples voices as well as see their body language. We use these films for many purposes, to convince retailers of consumer views in category vision projects, to see though the shopper’s eyes or to provide stimulus and start points for new product development. Also to educate businesses and the teams within them, including their boards, with video vox pops about exactly what their customers are thinking and saying. Where new product ideas are involved especially if they have been put forward by a senior member of the company there has to be procedures and protocols in place to test the viability of the idea across different target markets with differing demographics. This approach will in the long run benefit any company financially, as jumping headlong into a new project with setup cost in tooling and advertising can prove to be an expensive white elephant. Cousins David employ many methods that have time and time again proven successful in helping companies expand their market or increase market share. The collection and correlation of information using both qualitative research and quantitative research along with video vox-pops are very powerful aids to this end.
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”