What’s Your Market Research Strategy Focus

To succeed your business needs to have a market research strategy focus that is based on and around an area that is either the company’s or a particular product’s strength.

Market Research Strategy Focus

It is essential that to aid in the success of your business, you must focus on what you do best- your strength. The first step when coming up with your marketing strategy is to make sure you and everyone else knows where your business is going.

Market research will help you with this decision and your market research company can help find you the best research techniques from both quantitative and qualitative research approaches.

What do you do best?

Competitive strategy experts advise that a company needs to pursue a road that will give them that all important competitive edge within their chosen market. The strategies most often spoken about describe generic ones which could be one of these;

  • A low cost strategy
  • A quality
  • A differentiating strategy
  • A niche-based strategy focused on a selective market segment

This can all be very confusing but with the help of your market research agency all of it will become clearer. One of the main issues people become confused with is that a company which is looking to choose a path in cost leadership could very well have a very strong brand – ie this is obviously differentiated.

A company that is within a small niche may have a strong brand and could have the cost leadership position too.

The emphasis placed on word focus is clear to see – always focusing on one word, almost obsessively, the thing that the company does well. Harley-Davidson is an example of a company who hold a very strong brand who is operating in the extremely focussed niche of the motorcycle industry.

You need to think of the three positions as if they were the three corners of a triangle. The best strategy for you to use is to focus on just one corner of the triangle.

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients