Optimum Pricing Market Research

This piece shows people who are wishing to optimise profit about the value of having a strong brand name in the market and the effect it has on your products and services.

Aiding Optimum Pricing Market Research

The classic theory on the economy seems to think that there is a casual relationship that forms between price and demand:

  • High price – low demand
  • Low price – high demand

This relationship is only the beginning when it comes to understanding the industry pricing you find yourself in today.

A lot of emphasis is based on if a product is seen as a commodity or if it is manufactured.

Commodities are differentiated and classified by standard. Their prices normally depend on supply and demand. If a commodity is believed to be running low it could have dramatic short term effects on price and demand.

Commercial vehicles are an example of differentiated products. They are usually assembled from many different components and offer a variety of features that can sometimes conflict. Buyers like to seek reliability from their vehicles and want comfort for the driver.  The accessibility of parts, after sales service, low cost servicing and an efficient engine are all wanted by the buyers. One would not expect a buyer to be that sophisticated in their approach to this somewhat expensive service and most of the time they are not. Sometimes they can find the weighing up of so many different factors very difficult and so buys based on the brand.

A Strong Brand Pays Dividends

A strong brand gives people that bit more confidence than an unknown branded product. For example, a own label chocolate spread will be cheaper than the big name brand – a blind taste test will undoubtedly prove that consumers cannot tell the difference between them, but the confidence in the well-known brand shows, because people buy that one.

In the industry markets the same applies, as your market research agency will show you. A poor image will also not help your company as a brand or with customers choosing you over a more known brand.

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

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Paul Cousins 07879 495 691
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Some of our Clients

Some of our Clients