Product Testing

Cousins Davis Brand Development Agency are here to help you make sure that your brand gets the best possible help to be the best it can be. One of the best ways for you to do this is to use quantitative research so that you can find out more about your consumers and their likes or dislikes when it comes to buying products, advertising and just going into a store in general. A really popular quantitative research method that brands and businesses like to use is product­­ testing.

Useful Results from Product Testing

Product testing is a very common and well used quantitative research method. Product testing, also known as consumer testing, is a process of measuring all of the properties and performance levels of products. The theory behind it is that since the advent of mass production, manufacturers produce branded products which they then assert and advertise to be identical within some technical standard. Product testing seeks to make sure that all consumers understand what each product will do for them and which products give them the best value. It is a strategy to ensure your consumers are protected amid the claims that brands make about certain products and what they can do for their consumers. At Cousins Davis brand development agency we know that all of this can seem a little bit overwhelming when all you want to do is to get to know your consumers – but trust us, if you want your brand to do well you need to go to these lengths to make sure you know all there is to know about your consumers. We at Cousins Davis believe that product testing is really important not only for the consumer but for the business too. Cousins Davis brand development agency is here to help you and show you the best market research methods to help your brand and business grow.
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

Follow Us On Twitter

Some of our Clients

Some of our Clients