Qualitative ResearchOur passion is providing thorough qualitative research with precise interpretations with no vagueness. We might be forthright but we have helped many businesses to be crystal clear about their consumers and how they can understand and predict their behaviour. Sometimes these stories need some help to engage a wider audience. So our workshops, films and vox pops will help accelerate the understanding, disperse the insights and inspire new opportunities.
- Focus Groups
- Depth Interviews
- Shopper Journeys
- Shopper Intercepts
- Video Vox Pops
- Co-Creation Workshops
- Ethnographic Research
- Advertising Research
- Packaging Research
- NPD Development
- Concept Writing
- Brand Propositions
- Brand Positioning
- Brand Health Checking
- Expert Forums
A dedicated team of professionals have years of experience in market research methods assisting many types of business, whether a new concept or as a well established brand that has for whatever reason hit hurdles in their growth. The techniques employed are nothing new, however everything is explain to clients with out all the mystery. This make for a much more relaxed partnership approach and clients are able to concentrate on running their business instead of being bamboozled by jargon.
Understanding Qualitative ResearchQualitative Research is a way of understanding human behavior by the gathering and analysing of information. The information that is gathered is done so in many format listed above. When the data is correlated correctly it will form a picture to show businesses and other interested parties the best paths to take in order to develop a Brand or Product.
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”