Qualitative Research

Our passion is providing thorough qualitative research with precise interpretations with no vagueness. We might be forthright but we have helped many businesses to be crystal clear about their consumers and how they can understand and predict their behaviour. Sometimes these stories need some help to engage a wider audience. So our workshops, films and vox pops will help accelerate the understanding, disperse the insights and inspire new opportunities.


A dedicated team of professionals have years of experience in market research methods assisting many types of business, whether  a new concept or as a well established brand that has for whatever reason hit hurdles in their growth. The techniques employed are nothing new, however everything is explain to clients with out all the mystery. This make for a much more relaxed partnership approach and clients are able to concentrate on running their business instead of being bamboozled by jargon.

Understanding Qualitative Research

Qualitative Research is a way of understanding human behavior by the gathering and analysing of information. The information that is gathered is done so in many format listed above. When the data is correlated correctly it will form a picture to show businesses and other interested parties the best paths to take in order to develop a Brand or Product.

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We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

Contact Us

Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

email hello@cousinsdavis.com
Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients