Shopper Journeys

Cousins Davis Brand Development Agency is here to help our clients make sure that they give the best image of their brand to their consumers and do that we help them to find out more about their consumers through qualitative research. Qualitative research can come in many different forms and can seem quite complicated if you are not familiar with the term. Through qualitative research businesses can use different techniques like focus groups, interviews and much more to find out a lot of information about what their consumers likes and dislikes are. This in turn helps you to turn your brand into one of your consumers likes and not dislikes. Cousins Davis brand development agency has been involved with qualitative and market research for many years and has found that a good method to look into is shopper journeys. Shopper journeys can be used to find out more about your consumers because it can help to show you the full journey of the shopper from when they see an item to when they purchase an item. It can help you to see a lot from what customers look for when they come into a store, what they look for when purchasing an item to diagnosing anything that triggers them into buying a product along with any barrier that could stop them – both inside and outside a store. At Cousin Davis brand development agency we know that this can all be overwhelming but we can direct you step by step so you know you’re doing what is right for your brand. Shopper journeys basically observe consumer behaviour in order to help you give your consumers what they really want. It is quite simple when you look at it from the outside. Cousin Davis brand development agency can help show you how qualitative research methods like shopper journeys can help you raise the profile of your brand to give consumers what they want.
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”  

Gill Hudson
Editor, Reader’s Digest

Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”

Claire Field
Marketing Director, Aunt Bessie's

I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”

Katherine Rose
Marketing Director

CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”

Jeremy Hughes
Category Director, Quorn

We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”

Mike Cohen
CMO, ghd

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Cousins Davis Associates Limited
Osborne House
4 Queens Park Rd
Chester, CH4 7AD

Office 01244 674 116
Paul Cousins 07879 495 691
Liz Davis 07958 730 729

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Some of our Clients

Some of our Clients