Usage And Attitude StudiesCousins Davis brand development agency are continually providing, through qualitative research, results clients can understand without any of the vagueness they may have encountered before. We have over the years helped many businesses to be able to understand and even predict the behaviour of their target market using various market research methods. Cousins Davis brand development agency can show you how to do this in various different ways, till you work out which one works best for you and your consumers. One way that many people do not think about is usage and attitude studies. A usage and attitude study is a valuable tool for understanding the marketplace appeal of a product, your brand product, and the opportunity for sales within a targeted consumer group. Usage and attitude studies focus on the frequency of product use and the frequency of product purchase along with attitudes towards merchandise in terms of strengths and weaknesses and features an item lacks that would be desirable. This type of qualitative research is great for your brand. The usage studies also include questions relating to the respondents attitudes towards the brand selling the product in terms of loyalty and brand image. Though traditionally associated with physical goods, usage and attitude studies are equally useful for companies with a service-based offering. At Cousins Davis brand development agency we can show you all of the benefits of using usage and attitude studies for you, your business and your consumers so you have all of the information you need to decide if you are going to use this qualitative research method. If you need to understand the behaviour of your consumers more but aren’t sure on the best way to do it to suit your business then look no further. Cousins Davis brand development agency can help you to use the best qualitative research methods for you and your business because at the end of the day you need the best to be able to create a high quality brand and business.
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”