What we doCousins Davis is a research and brand development agency with a clear focus on the business results of our clients. We use a range of industry proven methodologies to provide fresher, sharper insights to help drive your strategies for growth, development and brand building. Over the years we have recorded success after success for the clients that our teams work closely with, every step of each of the process that it employed on your behalf is discussed clearly so that projected and actual outcomes are fully understood.
There are two main methods that are used and each of these have their own sub categories for gathering different types of data that is then analysed and correlated giving clients a clear indication of what is needed for their continued success; Qualitative research is a method of investigation used in many different areas of market research, which aims to gather information leading to an in-depth understanding of human behaviour in the targeted groups and the reasons that govern such behaviours. Quantitative research refers to the methodical first hand inquiries of communal occurrences using mathematical, statistical or numerical data, (this is often referred to as computerised modelling). The objective of quantitative research is to develop by means of mathematical models, theories and/or assumptions pertaining to certain happenings.
Experience Counts with What We DoExperience counts. Every single project has both professional researchers and an expert marketing consultant working on the brief. Our broad team consists of senior marketers and experienced market research gurus from a range of backgrounds; we don’t have juniors, only time served people with a proven track record of results within the industry. We often have ongoing relationships with clients, because as their business evolves through the different stages of growth there are new areas that need to be explored and exploited to sustain the companies growth.
I have taken CousinsDavis with me to every company I have worked at over the last 11 years. Huge experience and intelligence means they always provide insight and clarity of thought and recommend actions that deliver real results and real increases in profit. They also have the unique ability to both educate and inspire teams of often-cynical employees, whether at board level or the most junior members of the team!”
I take a pretty dim view of most marketing/research companies – too many vast and expensive reports that are never acted on. CousinsDavis are an exception: they have tremendous energy, focus and experience, and every time I’ve worked with them, I’ve come away with real insights that have had a demonstrable and hugely positive impact on the business – and quickly, too”
We have been using CousinsDavis to help us with our quant and qual insight work for several years now, and I love their dedication to our brand and in particular their support of my marketing team – nothing is ever too much trouble, they will always go the extra mile for us, and when we want quick turnaround on a debrief or some extra help with additional questions, even long after the report is completed, they are always delighted to oblige. A real gem of a team, I think my team really would be lost without them!”
CousinsDavis bring “best in class” insight delivered on time and always within budget…and are a pleasure to work with. They have proven themselves to be both the most cost effective insight partner we have but also the most valuable in terms of actionable insight for our category”
Having worked with CousinsDavis on a number of projects, I can highly recommend them. Paul, Liz and their team are insightful, knowledgeable, energetic and great fun to work with. They always deliver strong, coherent and very tangible recommendations based on a healthy combination of thorough research and experienced-based common sense”